If you think about the advances in mobile image and video capture technology over the last 20 years, they have been nothing short of epic
In the late 1990s, the first camera phone hadn’t even been released and when it was (Sony in 2000), the 0.4-megapixel images weren’t so much eye openers, but more likely to have eyes squinting as you tried to see what they were.
Had you told anyone using those early camera phones that in less than 20 years’ time, they would be able to buy a camera which could capture 360° images with a resolution of up to 24 megapixels, they would have laughed at you, especially after you’d told them it would be about the same size as a packet of chewing gum.
Stunning 360° Images From The Insta360 One
The reality is, with the Insta360 One, such a camera exists today, and the images it produces will have eyes not just opening wide, but popping out of heads when people see their clarity and sharpness.
Photos captured by the Insta360 One have an impressive resolution of 24 megapixels which puts it up there with some of the most popular digital cameras on the market and certainly ahead of the top camera phones. Videos can be recorded at either 30 frames a second for 3840 x 1920 resolution, or at 60 frames per second with lower resolution for recording faster action.
Thanks to its 6-axis stabilisation technology, the Insta360 One is ideal for taking photos and images on the move, which means even if the user is filming whilst running, the images are steady and have no blurring.
Fun And Exciting Features That Users Will Love
A great function which is bound to make this camera desirable is the ability to ‘Auto-Frame’ someone whilst they are on the move. This keeps the main subject as the centre focus of the video throughout the entire recording, as they are moving around.
There is a great feature called ‘Bullet Time‘ which allows the person recording the video to be at the centre of the shot whilst they swing the camera around their head using either a selfie stick or a string attachment. To try to describe the effect and do it justice isn’t easy, but suffice to say when potential buyers see the videos that can be created, it is going to be a huge selling point.
Users can even become their very own video editors by using the Insta360 One’s ‘Free Capture’ function. They can record 360° videos and then edit them by choosing the best scenes, enhance them, alter the viewing angle and even add music to complete the fun.
Flexible, Mountable And Connectable
One of the main attractions of the Insta360 One is how flexible it is with regards to mounting and connection. With optional accessories, it can be mounted on crash or safety helmets, handle bars, car windscreens and even the edge of a canoe. In fact, the only limit to where this 360° camera can be used, is the user’s imagination.
For something more dramatic, the Insta360 One can be fitted to a drone for incredible 360° airborne images or videos. There are also bound to be many people who would love to capture 360° images underwater, and thanks to a waterproof housing which will be released soon, this will be possible.
More functionality is achieved connecting the Insta360 One with a mobile phone either directly or using Bluetooth for hands-free operation. Once connected users can upload their images or even live stream 360° videos to social media sites such as Facebook.
High Demand From Consumers And Business
The market for the Insta360 One is almost limitless given that in today’s world, the use of mobile cameras for taking photos and recording video is so widespread. The internet is awash with social media and other sites where every day millions of people upload and share photos and images taken on their camera phones. The ability to upload 360° videos and photos is certain to capture (no pun intended) their imagination, and see demand rocket for cameras which can produce these stunning and exciting images.
The Insta360 One is certain to be one of the 360° cameras most in-demand, given the very high-quality images and videos it can produce, all its exciting and fun features that people will love using, and a retail price of around £300, which is not going to put off anyone wanting to buy one.
In addition to normal consumers, there are many small businesses who would love to use 360° imagery but haven’t so far due to the cost of high-specification 360° cameras. The Insta360 One is an ideal and very affordable solution for them to utilise 360° photos and videos within their business.
Let Modus Help You Profit From The Insta360 One
If you are a retailer and wish to add the Insta360 One to your range of products, Modus would be delighted to supply you with this outstanding 360° camera.
With over 10 years’ experience in distributing imaging equipment in the UK and overseas, we can offer a complete support package to help you and your business successfully promote and sell any product we supply to you.
Our teams can provide marketing and POS materials, offer product training to your staff, and help support you whenever you launch a new product line. We can also provide after-sales service for repairs and warranties so your customers are kept happy at all times.
Modus is committed to your success, so if you are as excited about the Insta360 One as we are and want to take advantage of its huge sales potential, then please get in touch.
